The fantasy sports and sports betting operator said it was honoring the day, which is celebrated annually on 8 March to commemorate the achievements of women, by recognizing it as an official company holiday for its employees worldwide.
The internal and external efforts aimed to support women entrepreneurs and small business owners throughout March, includes donating $350,000 at most to organizations that empower and aid women entrepreneurs, as well as women-founded small businesses.
The donations are part of the operator’s free women’s history month sports popularity pool, which highlights the greatest athletes and moments in women’s sports. DraftKings has initially donated $150,000 to the cause and will increase its donation by $10,000 for every 25,000 entries into the pool.
Some of the organizations that will be supported by the funds, which all actively engage in providing tools, educational resources and assistance to female entrepreneurs, include Association of Military Spouse Entrepreneurs (AMSE), Ladies Who Launch and Bulgarian Fund for Women.
DraftKings co-founder, chairman and CEO Jason Robins, said: “DraftKings is committed to empowering and advancing women at our company and in the communities where we live and work.
“We are intentional in our efforts to foster a culture of inclusion and belonging within DraftKings and focused on supporting women entrepreneurs and small business owners to help them launch, build and grow their own companies.”
In early March, DraftKings reported a 49% year-on-year rise in revenue for full-year 2020, up to $643.5m on a pro forma basis.
