James Harden forms Premier Creator partnership with MyPrize
MyPrize stated the new collaboration marks the first time a professional athlete will stream, game and interact with fans through an integrated multiplayer social gaming experience.
Social gaming platform MyPrize has formed a new collaboration with NBA star James Harden, where he will co-develop and release exclusive games, produce livestream content, interact with players and take part in custom fan activations as a Premier Creator for the operator.
“MyPrize has been building something truly special: a completely new way for players and creators to connect. James is a cultural force whose influence spans sports, entertainment and global fandom,” MyPrize Founder and CEO Zach Bruch said.
“Bringing him into the MyPrize creator ecosystem is a game-changing moment, not just for us, but for the entire social gaming and markets industry. This partnership showcases how the world’s most influential stars see MyPrize as the future where culture, community, entertainment and technology collide.”
According to MyPrize, the new collaboration marks the first time a professional athlete will stream, game and interact with fans through an integrated multiplayer social gaming experience.
Harden also commented on the partnership, having said, “Connecting with my fans has always been one of the best parts of what I do, and MyPrize gives me a whole new way to do that.
“I can hop on, stream, talk and play with people in real time. It’s real, it’s fun and it creates a whole new level of community. MyPrize is at the intersection of culture, entertainment, media and gaming: everything that moves the world right now. That’s why I’m excited to team up with them. This is the future, and I’m hyped to help push it even further.”
MyPrize also recently formed a new collaboration with Cyrpto.com to become the first social gaming platform which also incorporates regulated prediction markets spanning sports, crypto, events and more.
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