BetMGM launches mobile and retail sports betting in Missouri
The operator enters its 30th US market through a partnership with Century Casinos, rolling out mobile wagering and a retail sportsbook in Missouri.
BetMGM has launched mobile and retail sports betting operations in Missouri through a partnership with Century Casinos, marking the operator’s entry into its 30th market.
Missouri residents can now place wagers through the BetMGM mobile app or at the new retail sportsbook location at Century Casino & Hotel Cape Girardeau.
The launch establishes BetMGM as another major operator in Missouri’s expanding sports betting market. The company enters the state with an existing partnership with the Kansas City Chiefs, established in 2022, and has enlisted St. Louis native Jon Hamm as a brand ambassador for the market.
Adam Greenblatt, BetMGM CEO, said: “With the launch of legal sports betting in Missouri, we’re thrilled to introduce a wide range of entertainment offerings through our mobile app and new retail sportsbook. As a partner of the Kansas City Chiefs and with St. Louis native Jon Hamm as our ambassador, BetMGM is bringing the thrill of Las Vegas to the Show-Me State.”
The mobile platform includes BetMGM’s loyalty program, which allows users to accumulate rewards points and MGM Rewards tier credits with each wager. Credits can be redeemed for digital bonuses or experiences at MGM Resorts and Marriott Bonvoy properties across the United States, including properties in Las Vegas, Atlantic City, Mississippi and Maryland.
The platform incorporates GameSense, a responsible gaming program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. The program is integrated into BetMGM’s mobile and desktop platforms alongside the operator’s existing responsible gaming tools.
BetMGM’s Chiefs partnership provides exclusive promotions and experiences for fans through both online channels and at GEHA Field at Arrowhead Stadium. The operator now maintains mobile and retail offerings across 30 markets in the United States.
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