The new partnership will allow the cryptocurrency casino and sportsbook to collaborate with the mixed martial arts (MMA) promotion to improve UFC’s betting experience at the operator, as well as providing exclusive promotions, VIP experiences and social and digital content.
The deal focuses on the Asian and LatAm markets, excluding Brazil, and will also produce exclusive social and digital content featuring UFC athletes such as UFC middleweight champion Israel Adesanya, who became Stake.com’s first brand ambassador in January.
Operator Stake.com was established in 2017 and has grown into a global operator in the crypto gaming sector.
The partnership follows DraftKings being announced as UFC’s first official sportsbook and daily fantasy partner in a “groundbreaking” agreement which was revealed last week.
Stake.com PR manager Milan Jovancevic, said: "All of us at Stake are massive UFC enthusiasts. We're excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans."
UFC Global Partnerships VP Nick Smith added: "UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC."