Delaware North partners with Vegas Kings for Betly improvements
The creative and development agency has been tasked with improving Delaware North’s online brand, Betly.
Key Points
- Delaware North has partnered with Vegas Kings
- The creative and development agency will bolster Delaware North’s Betly brand
Delaware North has partnered with creative and development agency Vegas Kings to bolster the user experience of its Betly iGaming and sportsbook platforms.
Delaware North will integrate Vegas Kings’ UI/UX design and brand strategies, optimizing player engagement and retention across the Betly brand.
Delaware North operates gaming and hospitality locations across the US and Australia, but has begun to branch out into the online sector.
It hopes that by partnering with Vegas Kings, it can offer enhanced digital solutions that work in tandem with its land-based operations.
The first phase of the partnership will include redesigning Delaware North’s digital assets in the US iGaming market, with more projects to follow in the coming months.
Good to know: Betly recently reintroduced Evolution titles in West Virginia
On the partnership, Delaware North Director of UA Sallye Hershman said, “Partnering with Vegas Kings will be a game changer for Delaware North’s digital gaming business. Their deep understanding of the online gaming space and unmatched creative execution will elevate our digital presence and help us engage players in new and exciting ways. We’re excited to see where this collaboration takes us as we continue to grow our footprint in the industry.”
Vegas Kings CEO and Founder Ashley Adir added, “We’re thrilled to partner with a powerhouse like Delaware North. This collaboration marks a significant milestone for Vegas Kings as we bring our industry-leading creative and digital expertise to a brand with such a rich legacy in hospitality and entertainment. Together, we’re set to push the boundaries of online gaming experiences.”
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