Florida resident uses Hard Rock Bet loyalty points for new Tesla
Hard Rock Bet user Emilio traded in 4.9m Unity by Hard Rock points to drive home in a new Tesla Model Y on October 3, as the prize had gone unclaimed for nearly two years.
Key Points
- Emilio collected the points through various play at Hard Rock Hotel & Casino Hollywood, Seminole Casino Coconut Creek and on the Hard Rock Bet mobile platform
- The Boca Raton resident would go on to gift the new Tesla Model Y to his wife, having picked up the car from a local dealership in Florida
Hard Rock Bet user Emilio from Boca Raton, Florida has become the first Unity by Hard Rock loyalty rewards member to trade in the required credits to claim a new Tesla Model Y from his local dealership on October 3.
“We’re proud to offer real world rewards in our Reward Store, from concert tickets to merchandise to resort getaways, and of course a Tesla. It’s all part of our unmatched rewards experience with Unity, allowing players to play and earn both in-person and online, and redeem valuable rewards at Hard Rock properties around the world,” Hard Rock Digital President and Executive Managing Director Matt Primeaux said.
“Congrats to Emilio and his wife, we hope it’s the first of many cars we give away.”
Having gone unclaimed in Hard Rock Bet’s rewards store for nearly two years, Emilio was able to drive home in the Tesla after trading in 4.9m Unity by Hard Rock loyalty points, prior to gifting the new vehicle to his wife.
“I thought to myself, hey, I’m already making my wagers, placing my bets. This was just a great opportunity to turn that wagering into something that I could get back,” Emilio said.
“And lo and behold, I committed to winning a car. And it came true. So it’s real. It’s on there. It’s available for anybody. And I’m living proof that it can happen.”
Good to know: Hard Rock International has set an opening date of November 13 for its new Hard Rock Casino Tejon property, developed in partnership with the Tejon Indian Tribe and featuring a construction cost of approximately $600m
Emilio collected the points through various play at Hard Rock Hotel & Casino Hollywood, Seminole Casino Coconut Creek and on the Hard Rock Bet mobile platform.
On June 20, Hard Rock Bet unveiled its new loyalty program, Legendary Reward Drops, aiming to deliver a “gamified and immersive” rewards experience to its users. The initiative includes guaranteed weekly promotions and exclusive benefits for players as they progress through monthly levels, tied directly to their betting activity.
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