Underdog and Kansas City Royals announce multi-year partnership
New collaboration set to expand sports entertainment opportunities in Missouri.
Key Points
- Underdog and the Kansas City Royals have agreed a multi-year partnership including market access for licensed sports betting in Missouri
- The partnership also includes marketing campaigns, philanthropic initiatives and plans to increase sports engagement in the state
Underdog has announced a multi-year partnership with the Kansas City Royals. The agreement includes market access for licensed sports betting in Missouri, subject to regulatory approval.
Underdog has a sports betting license application under review by the Missouri Gaming Commission. The company currently offers licensed sports betting in North Carolina and holds fantasy sports licences across several US states.
The partnership between Underdog and the Royals will involve joint marketing campaigns and philanthropic projects, as well as efforts to increase engagement with sports fans in Missouri.
Underdog operates on its own proprietary technology, which it says enables it to provide tailored sports entertainment experiences for US sports fans.
Ahead of licensed sports betting launching in Missouri later this year, sports fans can download the Underdog app to take part in fantasy sports.
Good to know: Recently, Underdog has partnered with Sportradar to introduce an AI-powered safer gambling tool designed to identify early signs of problematic gaming behaviour and direct players to appropriate support services
Stacie Stern, Underdog SVP of Government Affairs and Partnerships, stated: “The Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond.
“We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states.”
Brooks Sherman, Royals President of Business Operations, added: “The Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming.”
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