Brazil: SPA-MF authorizes TQJ to remove one of its brands

Todos Querem Jogar (TQJ), part-owned by Grupo Silvio Santos, has been authorized to retire Tele Sena Bet brand.

The Secretary of Prizes and Betting of the Ministry of Finance (SPA-MF) has authorized Todos Querem Jogar (TQJ) to remove its Tele Sena Bet brand from Brazil’s regulated betting market. 

The decision was published in the Official Gazette under SPA/MF Nº 2.149/2025.

Although Tele Sena Bet will no longer operate, the company maintains its presence with its other brands, Bet do Milhão and Baú Bingo.

TQJ is part-owned by the holding company of Grupo Silvio Santos, one of Brazil’s largest media conglomerates, best known for owning its television network and a portfolio of consumer brands.

Beyond its domestic branding strategy, TQJ has also expanded its partnerships with major international suppliers. 

Good to know:  TQJ was launched with OpenBet earlier this year after being in development for several months

Earlier this year, the company signed an agreement with Genius Sports to provide official sports data and BetVision, an immersive live-streaming product especially tailored for sports betting audiences in Brazil.

The operator also partnered with Pragmatic Play to integrate a wide range of online casino games into its offering in the country.

SPA has 80 companies that are currently authorised with 82 licences, covering 181 brands. Market dynamics have seen operators refine their portfolios as they balance consumer recognition with regulatory requirements.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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