EGT G2E Preview: Setting trends

You celebrated 23 years of gaming this year after a period growing your market presence and bringing new products to the industry. In all those years, how important have events like G2E Las Vegas been to the innovation process? 

During these more than two decades, we have achieved a lot, becoming one of the leaders in the gaming industry on a global scale. EGT’s participation in numerous exhibitions around the world has significantly contributed to our success. Events are one of the main channels through which B2B businesses like ours make contact with their customers and partners. They are also a place where industry experts gather, exchange ideas and set trends in the sector. 

Tell us about your 360-degree offering? 

That’s right, our portfolio includes developments covering all business verticals in both the land-based and iGaming sectors. Whether our clients are looking to start their business or want to expand it, with us they can find the technology and tools to do so. In addition, they can always count on us to provide them with timely and competent technical support. We owe our company’s success to our philosophy of always being close to our customers, communicating actively with them and creating solutions that perfectly match their needs and requirements. As a result, we are happy to say we have a high percentage of longstanding clients who have been with us since EGT was founded, while the number of our new partnerships is also constantly increasing. 

What trends do you expect to emerge in the wake of G2E over the following 12 months? 

To gain leading positions in a highly competitive and dynamic sector like the gaming, companies must be very flexible, invest in new technologies and create innovative products meeting the changing tastes and preferences of customers. We at EGT are proud to not just follow, but set trends in the industry. We have achieved this thanks to the fact that we have managed to build an R&D team of ambitious, highly motivated and talented professionals who are at the heart of the creation of these nextgeneration solutions. 

You’ve recently made inroads into Brazil. Are there still lessons to be learned from each new market entry? 

There is always something to learn from every new place. Our main task is to conduct in-depth preliminary research in order to be as prepared as possible for the attitudes and expectations of users there. Brazil is a very important region in which I believe our products have great potential. Our first deals are already a fact, other partnerships are in an advanced stage of negotiations, and I am confident that we will soon establish ourselves as one of the key players in this market. 

What makes G2E unique and what are you hoping to walk away with? 

G2E Las Vegas enables us to meet with our current and potential new customers from the Americas region, where we have a significant footprint. The event provides us with the chance to show them our products and discuss the exciting opportunities for starting or expanding our collaborations. I am confident that this year’s edition will bring us many new valuable contacts and industry insights. 

What can we expect you to highlight at G2E Las Vegas 2025? 

We will be waiting for our clients at booths 2452 and 3352 to present them a special product selection including some of the latest high-potential developments from EGT’s portfolio like the Supreme Series multigames, the Asian-themed jackpot Zhao Cai Shuang Yu, as well as bestsellers such as Bell Link jackpot. We will also present brand-new solutions designed specifically for the LatAm jurisdictions. 

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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