The Volume forms multimillion-dollar partnership with Hard Rock Bet
The agreement cements Hard Rock Bet as The Volume’s new presenting sponsor and exclusive sportsbook partner for all media content, including podcasts, online shows and social platforms.
Key Points
- Hard Rock Bet replaces DraftKings as the content network’s new sportsbook partner, originally agreeing to work with the Boston-headquartered operator in September 2023
- As part of the collaboration, Hard Rock Bet sportsbook branding will be integrated throughout all podcasts and online shows produced by The Volume
The Volume, founded by Colin Cowherd in 2021, has agreed to a multimillion-dollar partnership with Hard Rock Bet, formally replacing DraftKings as the content network’s new presenting sponsor and exclusive sportsbook partner for all media production.
As part of the collaboration, Hard Rock Bet sportsbook branding will be integrated throughout all podcasts, online shows and social platforms run by The Volume. The Volume and Hard Rock Bet also plan to create new shows and original video content, such as on-site productions at major sporting events.
Hard Rock International properties will host live shows, watch parties, tournaments and exclusive experiences for The Volume’s consumer base, while dedicated sports betting segments will now be included amongst social content.
“Hard Rock Bet is more than a sportsbook – it’s an entertainment platform,” Hard Rock Bet Managing Director of Corporate Development Edward Hartman said.
“By teaming up with The Volume, we’re seamlessly connecting the digital and real-world experiences for our players, through exclusive insights from some of the biggest names in sports, integrating betting content with omnichannel activations and live shows that bring fans closer to the action.”
The Volume originally agreed to a partnership with DraftKings in September 2023, as the operator had been featured on shows such as The Colin Cowherd Podcast and What’s Wright? With Nick Wright.
Good to know: Hard Rock Digital introduced AGS Interactive title Capital Reels to its online casino platform in New Jersey on September 2, joining a library of over 3,300 digital games in the Garden State
“The Volume has always been about delivering smart, authentic conversations for sports fans,” Cowherd said.
“Partnering with Hard Rock Bet allows us to take that to the next level – integrating betting, content and live experiences in ways that feel natural, entertaining and fresh.”
Hard Rock Bet unveiled its Hard Rock Bet Party fall campaign for the 2025-2026 NFL season on August 20, featuring six live action spots and additional multi-platform creative with athletes such as Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed and Edgerrin James.
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