Aristocrat introduces Know Your Max campaign to expand Positive Play initiative
The launch of Know Your Max will hope to bring awareness to the AGA’s Responsible Gaming Education Month, held each September to promote gaming literacy and consumer education.
Key Points
- Users of the campaign will have access to positive play resources such as timer tools, personal limits and exclusive video content from the Beyond the Reels web series
- The Positive Play initiative was originally introduced in 2023, focused on “empowering” players with educational tools for smarter gambling
Aristocrat Gaming has launched its new Know Your Max responsible gaming campaign in an effort to expand the supplier’s Positive Play Initiative, where consumers will gain access to resources such as timer tools, personal limits and exclusive video content from the Beyond the Reels web series.
The Positive Play initiative was originally introduced in 2023, focused on “empowering” players with educational tools for smarter gambling.
“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business,” Aristocrat Gaming SVP and Head of Regulated Marketing Megan Tobin said.
“By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”
The launch of Know Your Max will hope to bring awareness to the American Gaming Association (AGA)’s Responsible Gaming Education Month, held each September to promote gaming literacy and consumer education.
Good to know: Aristocrat Gaming partnered with King Features Syndicate on August 14 to develop an all-new The Phantom slot game for its Baron Upright hardware, based upon the superhero comic strip first introduced by Lee Falk in 1936
Know You Max also pairs with the AGA’s theme for Responsible Gaming Education Month 2025, Play Smart from the Start, which centers around gaming being the most enjoyable “when players keep the right mindset.”
On August 26, Aristocrat Interactive was selected by the Massachusetts State Lottery Commission (MSLC) as the winner of an iLottery contract beginning on July 1, 2026, as the supplier and regulator will also work in partnership for marketing efforts, player promotions and responsible gameplay solutions and compliance.
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