Light & Wonder, First forge strategic LatAm alliance
Light & Wonder will provide casino content exclusively to regional operators.
Key Points
- First will offer its sportsbook to LatAm players
- This move is part of ongoing market expansion
Light & Wonder, First and OpenTag have teamed up to expand their presence in the LatAm gaming industry.
This alliance will see Light & Wonder’s content capabilities and aggregation combined with OpenTag’s full integrated platform solution.
Light & Wonder VP Commercial MD Europe Magdalena Podhorska Okolow commented, “Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as First.”
Under the terms of the agreement, First will deliver its sportsbook to players throughout the region.
First CEO Tom Light said, “By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.
“With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”
10Bet Head of Marketing Yuval Klein echoed similar sentiments regarding the alliance and said, “This partnership gives us unmatched access to world‑class sportsbooks, elite gaming content, and a rock‑solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.
“This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”
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