Penn Entertainment forges multi-year partnership with Chicago Bears
As part of the agreement, Penn Entertainment’s ESPN Bet sportsbook will be named as the NFL franchise’s Official Sports Betting Partner.
Key Points
- Penn Entertainment will receive entitlements for both brands, including IP rights, in-stadium signage, an in-game Hollywood Casino feature, digital media and marketing integrations
- The operator’s Chicagoland retail properties, such as Hollywood Casino Aurora and Hollywood Casino Joliet, will also be designated as the Bears’ Official Casino Partners
Penn Entertainment and the Chicago Bears NFL franchise have formed a multi-year partnership to designate the operator’s ESPN Bet platform as the team’s Official Sports Betting Partner, while Hollywood Casino Aurora and Hollywood Casino Joliet have been named Official Casino Partners.
“We’re thrilled to announce this partnership in connection with the opening of our new state-of-the-art Joliet property and on the precipice of football season,” Penn Entertainment EVP of Operations Todd George said.
“Teaming up with one of the premier franchises in the NFL creates exciting new omnichannel marketing opportunities for our ESPN Bet and Hollywood Casino brands. Through the partnership, we look forward to engaging a large and passionate audience at Soldier Field as well as across our online products and at the new property in the Chicagoland area.”
Penn Entertainment will also receive entitlements for both brands, including IP rights, in-stadium signage, an in-game Hollywood Casino feature, digital media and marketing integrations, as well as opportunities to provide consumers with exclusive team-related experiences.
Good to know: Penn Entertainment released its financial results for Q2 2025 on August 7, showing continued strength in its retail gaming operations alongside record performance in its interactive division, even as the company reported a net loss of $18.3m for the period
The newly developed Hollywood Casino Joliet celebrated its grand opening on August 11, replacing the former riverboat location as Bears executives and Joliet native Tom Thayer were on-hand for the ribbon cutting ceremony.
The property features approximately 1,000 slots, 43 live table games and an ESPN Bet sportsbook.
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