EverPass expands NFL strategy with exclusive US commercial rights to Brazil season opener

EverPass Media has announced a commercial partnership to distribute the NFL’s Friday night week 1 game of the 2025 season, taking place in São Paulo, Brazil on September 5.

Under the agreement, commercial establishments in the United States, such as bars, restaurants, and hotels, will have exclusive access to stream the game and its pre- and post-game coverage through the EverPass platform.

The agreement expands on EverPass’s existing role as the exclusive commercial distributor of NFL Sunday Ticket. The company works with rightsholders to provide commercial venues with access to a broad range of sports and entertainment content.

Alex Kaplan, CEO of EverPass Media, said: “We’re pleased to continue to build our relationship with the NFL to bring this highly anticipated Week 1 Friday night game to millions of fans across the country. 

“NFL games are ‘must-have’ content for business owners, and at EverPass, we’re helping bridge the gap between rightsholders and the commercial market, providing a comprehensive solution to broaden accessibility and helping expand out-of-home viewership in a highly fragmented media environment.”

The game is scheduled to kick off at Corinthians Arena in São Paulo at 8:00 p.m. EDT (9:00 p.m. local time) and will mark the start of the 2025 NFL International Games. The Los Angeles Chargers will serve as the home team against the Kansas City Chiefs.

Good to know: On a similar note, ToonieBet recently secured a multi-year partnership as the official sportsbook and casino partner of the Canadian Football League

Brent Lawton, VP of Business Development & Strategic Investments at the NFL, said: “EverPass has proven to be an effective distribution platform for the commercial market. We are excited to expand our partnership with EverPass for the September 5 game in São Paulo, Brazil and deliver our game to commercial establishments across the country.” 

In May 2025, it was announced that YouTube will hold exclusive global distribution rights for residential streaming of the São Paulo game.

Carlos Mendez

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