Todos Querem Jogar releases Bet do Milhão in Brazil in collaboration with OpenBet
This alliance aims to bring players a safe gaming experience.
Key Points
- The duo sees this launch as an opportunity to lead in this market
- TQI said this achievement represents a statement of intent to provide a safe betting experience for players
OpenBet has teamed up with Todos Querem Jogar (TQI) to launch Bet do Milhão, a full end-to-end product suite in Brazil.
TQI is an investee company and the operating group behind Bet do Milhão. The company is backed by Grupo Silvio Santos (GSS).
Grupo Silvio Santos was founded in 1958 and has grown to become a media conglomerate throughout the region since its inception.
“The launch comes at a pivotal time, as Brazil’s Secretariat of Prizes and Bets (SPA) places Responsible Gambling and Compliance at the heart of its regulatory agenda – areas where Bet do Milhão is positioned to lead,” the company said in a statement.
TQI Chief Operating Officer Leonardo Gadelha Sampaio celebrated the collaboration and product launch by saying, “Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil. This is more than a product launch – it’s a statement of intent.
“With OpenBet’s support, we’re delivering a safe, exciting, and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”
Good to know: Brazil launched its regulated market in January 2025
OpenBet CEO Jordan Levin said, “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão.
“Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.”
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