Dreidel names Elias Liberas new Chief Commercial Officer

Liberas previously served as an executive for Ortiz Gaming.
Key Points
- Liberas joins Dreidel with more than two decades of industry experience
- He will work to form and maintain relationships with the company’s supplier and operator partners in this role
Mexican casino game developer Dreidel has appointed Elias Liberas to the role of Chief Commercial Officer.
His responsibilities will include relationship development with operator and supplier partners, as well as overseeing how the company serves players and casinos.
“Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time,” the company said in a statement.
Liberas brings more than 20 years of gaming industry experience to his new position.
Prior to joining Dreidel, Liberas worked for Ortiz Gaming as an executive. During his 14 years with the company, he served as its Commercial Director.
Dreidel CEO José Shemaria took a moment to celebrate Liberas’ addition to the team.
He said, “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry. Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games tey offer to players.
“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before. All that’s left for me to do is to officially welcome Elias to the Dreidel family.”
Liberas celebrated his appointment by saying, “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down. Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.
“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”
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