Rita Cunha appointed as Esportes Gaming Brasil Chief Growth Officer

Operator Esportes Gaming Brasil has announced Rita Cunha as its new Chief Growth Officer (CGO), who will bring 20+ years of e-commerce and tech experience to the company’s senior leadership team.  

During her career, Cunha has held roles across multiple industries at brands such as Match.com, PicPay and Zoom. Over the past decades, she has obtained extensive experience in customer acquisition and retention, alongside engagement strategies for several digital corporations.  

As part of her new role, she will utlize her experience to help oversee all growth strategies at Esportes Gaming Brasil, as she looks to boost commercial performance and develop new customer-driven strategies.  

Speaking on her appointment, Esportes Gaming Brasil CEO Darwin Filho said, “Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience. Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.” 

This latest update comes following the hosting of an ‘Integrity in Sports’ seminar by the operator last month, which was run in collaboration with Sportradar and focused primarily on the issue of match fixing.  

Good to know: Elsewhere in the Brazilian market, a recent vote to legalize retail gambling in the nation was postponed by the Senate President last week 

Cunha also spoke on her appointment, stating, “The iGaming sector is undergoing a period of rapid and highly competitive expansion. I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels and creating experiences that maximize user value – from the first interaction to long-term relationships.” 

Will Underwood

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