Codere Online signs partnership deal with Rayadas
Operator expands its support of Mexican football through presence in the women’s game.
Key Points
- Codere Online will feature on Rayadas’ jersey throughout the 2025-26 season
- The sponsorship includes digital campaigns, fan activations and match-day branding
- The deal extends Codere’s partnership with Club de Futbol Monterrey, which began with the men’s team
Codere Online has signed a new agreement to become the main sponsor of Rayadas, the women’s team of Club de Futbol Monterrey.
The deal will feature the Codere Online logo displayed prominently on the Rayadas kit during the 2025-26 season.
The branding debuted during the team’s opening match against the Pumas. It will also feature when they compete for the Campeón de Campeonas title against Pachuca in Texas.
Beyond the jersey sponsorship, the partnership includes a range of activations aimed at strengthening fan engagement and boosting the visibility of women’s football in Mexico. These initiatives will combine in-stadium experiences with digital campaigns.
Good to know: Codere Online reported $30.9m in Q1 revenue from Mexico and has recently received a notification of compliance with Nasdaq listing requirements
This agreement follows Codere’s role as the official betting partner of Rayados, the men’s team. By extending support to Rayadas, the company signals an institutional interest in promoting gender equity across the sport.
Codere Online’s Director of Sponsorships and Public Relations, Carlos Sabanza, said, “It is an honor to support one of the strongest teams in Liga MX Femenil and to help drive greater visibility for women’s football,” while CMO Alberto Telias framed the move as “part of Codere’s ongoing growth in Mexico.”
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