Simplebet on Wednesday said it signed a multi-year agreement with Major League Baseball to become an official odds provider for MLB’s free-to-play Rally app.
The agreement will commence with the upcoming 2021 season.
B2B tech provider Simplebet will license its technology to help power Rally’s in-play fan experience, which it said will further enhance the app’s in-game predictions. The app allows users to make picks on events as specific as the next at-bat.
Simplebet said it will integrate its proprietary Micro-Markets pricing engine, which combines the automated market mechanics of a betting market (creation, suspension, repricing and resulting) and odds for each potential outcome of a respective occurrence, into the app’s functionality.
MLB Rally, presented by BetMGM, is a real-time game in which eligible users 21 and older can make live predictions, earn points and compete for daily prizes, including cash, merchandise and more.
“We are excited to be partnering with MLB to power its Rally app as the game provides the perfect platform to showcase the capabilities of Micro-Market predictions,” Chris Bevilacqua, Co-Founder and CEO of Simplebet, said in a statement. “Every at-bat presents a unique opportunity to generate fan engagement and drive longer watch times, which is beneficial for operators, media partners and fans alike.”
“Simplebet’s technology will take Rally’s live, in-game prediction experience to the next level. Having them as an Official Odds Provider will help us bring new engaging features to Rally fans for the upcoming 2021 season and beyond,” added Kenny Gersh, Executive Vice President, Business Development at MLB.
MLB Rally is available via the app store for iOS.
