The casino operator’s acquisition of free-to-play (FTP) sports betting game provider SportCaller, follows its recent purchase of Bet.Works for $125m which was announced last November, and takeover of daily fantasy sports company Monkey Knife Fight last month.
Alongside Bet.Work’s proprietary technology stack, the SportCaller takeover will allow Bally’s to launch its own suite of FTP games later in 2021 and enable its media partner Sinclair Broadcast Group to expand its reach of player databases.
SportCaller will also enable Bally’s to use FTP games as an additional player engagement and retention tool in legalized sports betting states, which includes more than 100 games in over 30 sports.
Bally’s president and CEO George Papanier said: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight.
“SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”
SportCaller founder and MD Cillian Barry, added: “Joining Bally’s is a milestone moment for the SportCaller team.
“I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”