Flutter Entertainment plc on Friday said its Betfair brand has launched its online sports betting and gaming products in Colombia.
The company received its license to operate from Coljuegos, Colombia’s gambling regulator, in December 2020.
Players based in Colombia will have full access to sports betting, casino and virtual gaming products at Betfair.com.co across desktop and mobile devices, the company said.
Colombia was the first regulated online gaming market in Latin America, and Flutter said the country is setting the pace for gambling regulation on the South American continent.
The Colombian market has grown significantly over the past five years, and holds a “huge amount of growth potential for licensed operators,” Flutter said in a statement.
Betfair added it has a significant presence in South American soccer as an official sponsor of two CONMEBOL annual tournaments, Copa Sudamericana and Copa Libertadores.
Dan Taylor, CEO of Flutter International, a division of Flutter Entertainment, said the company is “proud to have been awarded a license by Coljuegos and to offer our range of Betfair gaming and sportsbook products to customers in Colombia.”
“The launch is in line with our strategy to grow in international markets and our commitment to bring the best products and safest gambling experience to life for Colombian customers,” Taylor added.
