Aristocrat Interactive agrees to six-year iLottery contract with Michigan Lottery
The new deal will reportedly provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio.
Key Points
- Under the contract, Aristocrat Interactive will provide services to the Michigan Lottery for six years beginning July 2026, as well as six additional one-year extension opportunities
- Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services courtesy of Gambyt
Aristocrat Interactive has agreed to a new six-year iLottery contract with the Michigan Lottery to begin providing eInstant games, draw-based games and add-on offerings during July 2026, also including six additional one-year extension opportunities.
“This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience and drive incremental revenue to the School Aid Fund,” Michigan Lottery Commissioner Suzanna Shkreli said.
“Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”
The iLottery offerings are set to be produced by Aristocrat Interactive’s NeoGames Studio, with the supplier also providing Michigan Lottery with a new website and mobile application services courtesy of Gambyt.
“The Michigan Lottery is a trailblazer in the US iLottery industry, and we’re proud to be a strategic partner for their business,” Aristocrat Interactive iLottery Managing Director Chris Shaban said.
“This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation and the long-term value we provide to our customers.”
Good to know: Aristocrat Gaming released a new portrait-format cabinet for casino floors on May 1, The Baron Portrait, which builds on the hardware design introduced with The Baron Upright during 2024
The new agreement with Michigan Lottery represents Aristocrat Interactive’s second consecutive US awarded contract, now serving eight North American iLottery customers.
Aristocrat Interactive will lead Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, as well as deliver managed services such as staffing, a customer service center, payments management, third-party integration, compliance and responsible gameplay solutions.
The supplier’s relationship with Michigan Lottery originally began during 2014 with the launch of its iLottery program using NeoGames’ platform and games.
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