The multi-year partnership will see Sanders star in BetMGM’s upcoming marketing campaigns, with the Hall of Fame member also set to participate in a variety of events with BetMGM customers.
Named the NFL’s Most Valuable Player in 1997, Sanders will engage with BetMGM players and MGM Resorts’ M life Rewards loyalty members through public and private events.
BetMGM is the first official sports betting partner of the Detroit Lions, where Sanders played for ten seasons, before being inducted into the Pro Football Hall of Fame in 2004.
“I'm excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business,” said Sanders. “Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state.”
The former Heisman Trophy winner will also appear in BetMGM social media content, as well as making guest television and radio appearances.
BetMGM chief revenue officer Matt Prevost commented, “It's an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders. Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers.”
