Las Vegas-based Esports Technologies, a provider of esports wagering products, on Tuesday said Michael Nicklas has joined the company's board of directors.
Nicklas has worked for numerous athleisure and designer fashion brands over the past three decades, including Nike, Reebok, Speedo, Ralph Lauren, Jennifer Lopez, Anne Klein, Adrienne Vittadini, Wildfox Couture, Realtree and Perry Ellis.
Esports Technologies described Nicklas as a “recognized leader in brand building and strategic corporate development,” and said his addition to the board will “further drive” the company’s growth.
Nicklas “has earned his reputation as a forward-thinking legacy brand builder. He has extensive knowledge of audiences garnered from decades of experience working with evolving digital and sports customer bases,” the company said in a statement, adding he has “an aptitude for customer behaviors” and has been accountable for multi-millions in revenue under his leadership.
The company has been building up its advisory team in recent months, adding music and esports entrepreneur Clinton Sparks to guide strategic partnership opportunities, and Atari founder Nolan Bushnell for direction on product initiatives.
Esports Technologies said it is developing esports predictive gaming technologies that allow distribution to both customers and business partners.
Aaron Speach, CEO of Esports Technologies, said, “Michael Nicklas brings an incredible background to the board as an executive leader building some of the most influential brands. I am confident Mike will have an immediate positive impact in creating new opportunities for Esports Technologies.”
Added Nicklas, “I am excited to work with the Esports Technologies team to accelerate their esports-first platform into a powerful and recognized consumer brand. I look forward to working closely with them and the wider Esports Technologies team to ensure its long-term value to its shareholders.”