Stockholm-based PlayStar Casino on Tuesday said it is expanding to the United States, with New Jersey being its first landing spot.
The online gaming operator is the brainchild of entrepreneur Joel Wikell, who previously founded companies such as Boss Media and Readly.
PlayStar Casino said it has signed a partnership agreement with Ocean Casino Resort in Atlantic City. This deal gives PlayStar a license to conduct gaming operations in the state of New Jersey.
The company said it will launch in the Garden State in the fourth quarter of 2021, with expansion into additional states next year.
Adam Noble, co-founder and Executive Vice President of PlayStar Casino, said in a statement, “We are very pleased to have secured access to the market in New Jersey, which is the world’s third-largest regulated gaming market. Our concept is based on our guests being ‘the star of the show’ and we will offer a unique experience. New Jersey will be the first step for PlayStar Casino to become a favorite among players across the United States.”
The company said advancements in technology and legalization of online gambling in the US led it to making the decision to expand across the Atlantic.
PlayStar said it performs “thorough research” of the market and potential competitors before launching, and taps personalization to create its customer experience.
