A total of $4.3bn will be bet on Sunday’s game, while a record 7.6 million Super Bowl LV bettors will bet with online sportsbooks, which would represent a 63% year-on-year increase.
In-person betting at a sportsbook meanwhile is set to fall 61% from 2020, with 1.4 million Americans expected to bet in-person this time around. The decline comes amid closures of sportsbooks across the country.
The figures come from a survey conducted by Morning Consult, which argues that betting patterns for this year’s event will shift dramatically due to the COVID-19 pandemic.
Since the 2020 event, 36 million more American adults are now permitted to bet in legal markets in their home state, with seven new states going live in that time; Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, DC.
“This year's Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA president and CEO Bill Miller. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”