February 1, 2021 Casino, Tribal, Online, Marketing

Seneca Gaming Corp taps GAN for simulated gaming solutions


SGC operates three casinos in New York for the Seneca Tribe.

GAN Limited, a California-based provider of internet gaming software-as-a-service to the online gaming and sports betting industries, on Monday said it has signed an agreement with Seneca Gaming Corporation (SGC).

SGC operates three casinos in New York on behalf of the Seneca Nation of Indians: Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

The two parties said GAN will provide simulated gaming solutions that SGC will present to patrons across all properties on both desktop and mobile.

GAN said the solution provides marketing, brand building and revenue opportunities for both operators and GAN.

SGC said it chose GAN to develop a custom solution to replace its former simulated gaming solution to bring a more robust experience to its New York players. GAN said it will rebrand SGC’s social play-for-fun offering for both desktop and mobile, and supply marketing and customer services for the platform’s users that includes acquisition and retention marketing.

Jeff Berman, chief commercial officer of GAN, said in a statement, “This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”

Kevin Nephew, president and CEO of Seneca Gaming Corporation, added, “GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. We are pleased to have a trusted partner like GAN and look forward to re-launching this exciting play-for-fun experience for our loyal players in the near future.”

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