Delaware North rebrands loyalty program to Lucky North Rewards

The rebrand includes longer tier-earning and benefit-use periods, expanded benefits options and new national and local partnerships for the company.

Delaware North has launched a rebranded loyalty rewards program, Lucky North Rewards, having already transitioned all previous Lucky North Club accounts onto the new platform. 

“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones,” Delaware North Gaming Division VP of Marketing Nathan Holobowski said. 

“Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation.” 

The new Lucky North Rewards features year-round tier-earning and benefit-use periods, expanded on-property and destination benefits as well as new national and local partnerships for discounted and complementary experiences.

Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities and travel packages.

The new rewards program has partnered with brands such as Carnival Cruise Line, Fontainebleau Las Vegas and 1-800-Flowers to offer players exclusive rewards and benefits. 

Good to know: VIP Play entered into a definitive agreement with Delaware North on December 20, allowing the company to gain market access in West Virginia for sports betting and online casinos

Throughout 2025, Delaware North reported additional national partnerships, as well as regional and local partnerships specific to individual Delaware North casino and gaming property markets, will also be introduced. 

Specific benefits vary by property, but will primarily include complimentary and discounted on-property hotel stays, VIP check-ins and late check-out and exclusive casino promotions for Delaware North guests.

Kirk Geller

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