Hard Rock Digital forms partnership with IBIA
Integrity data from Hard Rock Bet will begin feeding into IBIA’s global betting integrity network, which monitors over $300bn per year in betting handle.
Key Points
- IBIA is a not-for-profit body run by operators to protect regulated sports betting markets from match-fixing
- The Association is licensed or approved to provide integrity monitoring services in 32 US states and also holds multiple Tribal gaming licenses
Hard Rock Digital has officially joined the International Betting Integrity Association (IBIA), which serves as a not-for-profit body run by operators to protect regulated sports betting markets from match-fixing.
Through the partnership, integrity data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet, will feed into IBIA’s global betting integrity network. The network includes more than 70 companies and 140 sports betting brands while monitoring over $300bn per year in betting handle.
“Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players,” Hard Rock Digital President and Executive Managing Director Matt Primeaux said.
“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
The IBIA is currently licensed or approved to provide integrity monitoring services in 32 US states and holds multiple Tribal gaming licenses.
Through the monitoring network, it is possible to track transactional activities linked to individual customer accounts, while additional functionality added during 2024 enhanced the Association’s ability to detect and report suspicious activity on its members’ betting markets.
Good to know: Hard Rock Hotel & Casino Atlantic City awarded $10m in bonuses to both union and non-union team members on February 27 following what was described as a “record-breaking” 2024
“IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators,” IBIA CEO Khalid Ali said.
“Hard Rock is a major US company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally. We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
IBIA alerts contributed to the investigations and subsequent successful sanctioning of 17 clubs, players and officials throughout 2024.
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