FanDuel became an Official Betting Operator of the PGA Tour last August. The agreement gives FanDuel access to Tour content and video rights as well as the ability to create pre-game and post-game betting programming.
FanDuel Sportsbook customers who have placed bets on a PGA Tour event are able to receive distributed highlights.
“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet -- now our customers will get the best TOUR highlights delivered to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group. “Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
If a FanDuel player bets on Tiger Woods, for example, they will receive Tour highlights of Woods’ performance.
The PGA Tour is played practically year-round with the next event, the Farmers Insurance Open, teeing off on Thursday. The Farmers Insurance Open will mark the first tournament where FanDuel will “utilize WSC Sports’ AI technology to deliver highlights,” the operator said.
Looking ahead, the 2021 Masters Tournament is scheduled to take place April 8-11 and should be one of the spring’s most highly-wagered contests of any sport.
“We’re excited to further activate our Official Betting Operator marketing relationship with FanDuel by sharing TOUR highlights with their customers,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “Engaging new fans with PGA TOUR content is a top priority of our sports betting strategy and this innovation with FanDuel is a key step in that direction.”