The affiliate has secured vendor registrations for both emerging markets and has also been building sites in both states in anticipation of launches there.
Online sports betting went live in Michigan on 22 January, with the state also becoming the fourth in the US to launch online casino gaming. The nine operators that launched on the opening day included DraftKings, William Hill, BetMGM and Golden Nugget Online Gaming (GNOG), with PointsBet going live since.
While online sports wagering was launched in Virginia a day earlier on 21 January, with FanDuel the first operator to go live in the state, and DraftKings following suit earlier this week.
Catena Media mentioned how it has prepared itself for each state launch since sports betting became legal in the US in 2018 and created its first Michigan-focused affiliate site PlayMichigan.com in the same year.
Catena Media North America VP Michael Daly said: “Catena Media’s North America team is excited about not just one, but two states, Michigan and Virginia, reaching fruition in their online sports betting process by going live last week.
“For Catena Media, it is just another step, albeit a large one, in our journey with those states, which began in 2018 when we first launched PlayMichigan.com.”
Earlier this month, Göran Blomberg was appointed as interim CEO of the affiliate, taking over from Per Hellberg. While Catena Media saw its revenue decline 6% year-on-year for Q3 2020 down to €24.9m ($30.3m), citing the impact the pandemic has had on its sports betting vertical.