BetMGM launched its sports betting and online gaming app in Michigan on Friday, joining a gold rush of competitors in the Wolverine State.
Earlier this week, the Michigan Gaming Control Board approved nine gaming operators to launch in the state on Jan. 22.
Michigan becomes the ninth state in which BetMGM's mobile sports betting is available statewide, and the fourth state for its online casino.
Users will have access to benefits connected to MGM Grand Detroit and MGM Resorts' casino-resorts nationwide, the company said, including MGM Grand, Bellagio and ARIA in Las Vegas, Borgata in New Jersey, and Beau Rivage in Mississippi.
The app offers pre-game, live in-play, futures and parlay sports betting, plus casino games including slot tournaments, progressive jackpots exclusive to Michigan, Blackjack, roulette and video poker.
The NFL’s Detroit Lions and NHL’s Detroit Red Wings each recently named BetMGM as an Official Sports Betting Partner.
“Reaction to the opening of MGM Grand Detroit's BetMGM Sportsbook and Lounge has been incredible. We are thrilled to complement our retail offering with the launch of the BetMGM mobile app in Michigan,” BetMGM CEO Adam Greenblatt said in a statement. “Michigan sports fans can access our interactive sports betting platform and exclusive line of casino games directly from their phone. The Wolverine State now has new ways to engage with the teams they love, while earning rewards from their gameplay.”
David Tsai, President of the Midwest Group, MGM Resorts, added, “Working with BetMGM to offer our customers a new, innovative way to engage with our brands is very exciting for us. This is yet another example of our continued commitment and investment in Detroit and Michigan and we are proud to be part of this historic launch.”
