VSiN rebrands Las Vegas radio station ahead of Super Bowl LIX

The rebrand represents an expansion to the ongoing partnership between Lotus Las Vegas and VSiN, with the new station making its debut on February 3.

Lotus Las Vegas and VSiN, the Sports Betting Network have expanded upon its partnership to launch a newly rebranded sports betting radio show, VSiN Las Vegas 1230 The Game, which will provide insights and analysis from Circa Resort and Casino. 

“We are thrilled to announce the rebranding of 1230 The Game as VSiN Las Vegas 1230 The Game, solidifying our long-standing partnership with VSiN,” Lotus Broadcasting GM Natalie Marsh said. 

“As one of the first stations to bring VSiN content to terrestrial radio, we’ve always shared a commitment to delivering the best in sports betting insights to our listeners. This next step underscores our dedication to providing cutting-edge content and highlights the growth and impact of VSiN in the world of sports broadcasting.”

VSiN Las Vegas 1230 The Game will attempt to supply bettors with the news, analysis and insights that help to make informed sports wagering decisions. The launch comes less than a week prior to Super Bowl LIX, which is set to take place on February 9 from New Orleans, Louisiana. 

The rebranded show made its debut on February 3, with VSiN personalities such as Adam Schein, John Hansen and Jonathan Von Tobel set to host live radio shows from New Orleans leading into the Super Bowl. 

Good to know: VSiN announced a new partnership with Interstate 15 on October 2 to help drive sustained growth in the sports entertainment industry

“Lotus has been an amazing partner in helping VSiN build a passionate local following, hungry for credible sports betting information. It’s that passion, and the excitement of being at the center of the sports and entertainment capital of the world, that we try to capture for our audience in the rest of the country,” VSiN President and CBO Brian Musburger said. 

“We’re excited to kick off this relationship in time to bring non-stop coverage of the Big Game to our local listeners.”

Musburger also made an appearance on The Huddle podcast with Gaming America during July 2024 to speak on repurchasing VSiN from DraftKings and future growth plans for the company.

Kirk Geller

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