Hard Rock Bet named official sportsbook of the Miami Heat
The partnership will debut during the Heat’s matchup with the Denver Nuggets on January 17.
Key Points
- The multi-faceted partnership includes a variety of co-marketing elements along with the launch of the Hard Rock Bet Heat Club
- Hard Rock Bet is currently Florida’s only legal sportsbook and is operated by the Seminole Tribe of Florida
Hard Rock Bet has been named as the official sportsbook and partner of the Miami Heat basketball franchise through a multi-faceted collaboration that will include exclusive promotions and co-marketing elements.
“Hard Rock Bet is the preeminent sportsbook on the market,” Miami Heat VP of Corporate Partnerships Glen Oskin said.
“This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences.”
Serving as Florida’s only legal sportsbook to currently be operating, Hard Rock Bet is run by the Seminole Tribe of Florida. The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital campaigns, in-game entertainment and the launch of the Hard Rock Bet Heat Club.
Hard Rock Bet Heat Club is a free-to-use program on Hard Rock Bet that will offer special promotions to Heat fans. The partnership will go into effect during the Heat’s matchup with the Denver Nuggets on January 17.
Good to know: The WJAL partnered with Hard Rock Bet on January 16 to offer fans residing in Florida betting odds on the sport
“We’re excited to Roll with the Heat to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players,” Hard Rock Bet Managing Director of Corporate Strategy Nick Menas said.
“From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the Heat.”
Hard Rock Bet players in Florida will have access to exclusive experiences at Kaseya Center and VIP access to off-site Heat events. Certain seats within the Kaseya Center will also feature Hard Rock Bet branding with a soon-to-be installed courtside platform.
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