VSiN to deliver sports betting radio content through SiriusXM
The pair worked together prior on a similar agreement between 2017 and 2020.
Key Points
- The collaboration will feature a 24/7 radio channel delivering sports betting-based content to SiriusXM listeners
- There will also be an exclusive radio show from the pair on Mad Dog Sports Radio
VSiN, the Sports Betting Network, has agreed to a deal to bring its sports betting programming back to SiriusXM beginning on January 17, 2025.
The channel, which is set to run 24/7, will be made available to SiriusXM listeners throughout North America, offering news, analysis and insights surrounding sports betting.
On top of this 24/7 coverage, VSiN and SiriusXM will debut a new show on January 6 on Mad Dog Sports Radio called “VSiN Live on Mad Dog Sports Radio” which will include sports related talk as well as content based around wagering.
VSiN President and CBO Brian Musburger said, “We’ve always understood the importance of the SiriusXM platform for sports fans and betting enthusiasts and are thrilled to deliver the unique sports betting content this engaged and growing audience is looking for – straight from the entertainment and gaming capital of the world in Las Vegas.
“Distribution on SiriusXM is a critical component of our expansion strategy and helps solidify VSiN’s position as the nation’s largest sports betting network.”
Good to know: VSiN announced the launch of a new app in late October 2024
SiriusXM Vice President of Sports Programming said Eric Spitz added, “The demand for sports wagering content continues to grow and VSiN is a leader in this space.
“We’re very pleased to offer our listeners access to VSiN shows and personalities 24/7 on their dedicated channel and are excited to work together on a new exclusive show on Mad Dog Sports Radio that will deliver sports fans the kind of smart, insightful content they want and expect.”
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