The original concept reveal show ‘B/R Drop Zone: DraftKings Big Game Prop Reveal’ will feature experts, celebrity guests, interactive segments, fan giveaways, and a look at the most popular match event bets for the Superbowl.
The show will take place on the Bleacher Report mobile app, YouTube and Twitter channels on 25 January at 6pm Eastern Time, within 24 hours of the conclusion of the National Football League (NFL) conference championships, meaning the Super Bowl teams will be confirmed.
It will be hosted by Bleacher Report’s Cabbie Richards and Greg Ivory, which will feature DraftKings’ head of sportsbook Johnny Avello, alongside other expert guests.
DraftKings will be offering more than 200 different prop bets for the Super Bowl, which takes place on 7 February. According to the American Gaming Association (AGA), an estimated 26 million Americans wagered around $7bn on Super Bowl LIV in 2020.
DraftKings North America co-founder and president Matt Kalish, said: “So much has changed for DraftKings over the years, but the Super Bowl is always an iconic sports moment where we continue to scale with new offerings and experiences like this reveal show alongside Bleacher Report.
“Prop betting is already a popular product for the NFL championship and appeals to all types of fans, so showcasing these markets within the Bleacher Report network for the first time helps enhance our offerings in 2021.”