Inspired and Aristocrat to launch virtual sports games for Virginia Lottery
The new launch represents an extension to the previously agreed upon partnership between Inspired and Aristocrat.
Key Points
- With this partnership, the Virginia Lottery will become the first lottery in the US to offer Inspired’s online V-Lottery content
- The announcement stated that the target launch date for the V-Lottery games is set for mid-2025
Inspired Entertainment has announced that it will be launching virtual sports games content for the Virginia Lottery in partnership with Aristocrat Interactive in hopes of evolving the iLottery gaming industry.
“We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery,” Inspired President and CEO Brooks Pierce said.
“This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”
With this partnership, the Virginia Lottery will become the first lottery in the US to offer Inspired’s online V-Lottery content. The initial game offerings will include options in virtual football, virtual basketball and virtual horse racing, with plans for future expansion as stated by Inspired.
The target launch date for this new offer is set for mid-2025 and the games will be made available online on the Virginia Lottery website and mobile app.
Good to know: Inspired announced the appointment of James Richardson as the company’s new CFO and CAO on November 6, with the hire going into effect on January 1, 2025
“As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio,” Virginia Lottery Deputy Executive Director of Marketing Scott Kenyon said.
“The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”
The supply will be made via NeoPollard Interactive, which is jointly owned by Pollard Banknote and Aristocrat Interactive.
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