Product reviews: Light & Wonder’s Engage AI
Introducing the Global Gaming Awards Americas Product Innovation of the Year, Light & Wonder’s Engage AI has been recognised for revolutionising the gaming technology field
Light & Wonder’s Engage AI won the 2024 Product Innovation of the Year at the Global Gaming Awards Americas for its revolutionary technology and capabilities.
Light & Wonder was honored for its efforts at the 2024 Global Gaming Expo (G2E) among other top industry suppliers.
Light & Wonder’s Engage AI enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform.
With Light & Wonder’s new groundbreaking Artificial Intelligence tool, operators have access to real-time data and actionable triggered insights, transforming industry capabilities. This innovative solution not only integrates Light & Wonder products but also enables seamless third-party data imports, utilizing essential components to deliver real-time, customized marketing to customers.
Engage AI provides actionable insights, analytics and automated responses focused on profit-driven engagement, addressing areas such as player decline, session breakpoints, anonymous player behavior, player ranking, rapid loss detection, floor optimization and promotional scheduling.
It also offers operators the flexibility to create their own custom AI models tailored to specific business needs. Alongside enhanced customer understanding and engagement, Engage AI is designed with an equal focus on responsible gaming and anti-money laundering, ensuring a holistic balanced approach to customer experience and regulatory compliance.
“Light & Wonder’s Engage AI enables operators to leverage data to execute a chesive curated customer journey at every touchpoint”
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