Key points:
- Greentube has launched its gaming portfolio in the state of Connecticut
- The move comes over 18 months after the supplier received its state license
Greentube, Novomatic’s Digital and Entertainment department, has officially launched in the state of Connecticut.
This latest move comes as part of a prolonged phase of North American expansion for the supplier, which originally gained license to operate in the state of Connecticut in February 2023. Now, Greentube titles such as Athena Goddess of War, Starlight Jackpots and Wand of Riches will be available to players in the region.
After expanding its presence into the Ontario market in late 2023, this year has been a flurry of North American expansion for Greentube, with partnerships drawn up in New Jersey and Michigan with both Caesars and FanDuel – the supplier also launched with Caesars Digital in Ontario in June. More recently, the company also announced a new partnership agreement with Hard Rock Bet in New Jersey.
Now, this latest foray into the North American landscape will seek to further enhance its brand recognition and customer outreach across the market as we turn over in to the new year.
Good to know: In February, Greentube set its sights on the Brazilian market, partnering with Superbet
Greentube CFO Michael Bauer said, “We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming.
“It is our goal to support our customers in as many US states as possible. Therefore, this launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand.
"This go-live is an exciting new venture, and we look forward to forming additional partnerships in the state in the near future.”
