Jackpocket to become official digital lottery partner of Barstool Sports
To celebrate the collaboration, Barstool Sports’ Jersey Jerry will attempt to find a winning lottery ticket amongst thousands of tickets.
Key Points
- The deal follows Jackpocket’s parent company, DraftKings, announcing a similar deal with Barstool in February 2024
- Barstool Sports users will be able to access Jackpocket lottery contests through the media platform’s content as part of the agreement
Online lottery provider Jackpocket has announced a new collaboration with Barstool Sports, naming Jackpocket as the exclusive and official digital lottery partner of the media platform. Jackpocket’s parent company, DraftKings, announced a similar deal with Barstool Sports in February 2024.
“Barstool is an American entertainment powerhouse that Jackpocket fans know and love. This collaboration allows us to reach our players directly and bring Jackpocket’s easy, convenient lottery experience to more like-minded Americans,” DraftKings SVP of Lottery Peter Sullivan said.
“We’re excited to bring fans opportunities to have fun and potentially win big with the best in the business.”
In order to mark the collaboration, Barstool Sports’ Jersey Jerry will attempt to find one winning lottery ticket amongst thousands of tickets. Barstool Sports users will be able to access Jackpocket lottery offerings through the media platform’s content and play alongside well-known Barstool personalities such as Founder Dave Portnoy and Pardon My Take podcast host Big Cat.
Good to know: DraftKings completed its acquisition of Jackpocket on May 23 after the online lottery provider debuted in the US in 2019
“Everyone knows we’re teamed up with DraftKings, and now we’re excited to be bringing Jackpocket into the mix. Our relationship is all about making it super easy for our fans to get in on the action, no matter where they are,” Portnoy said.
“What’s better than being able to play the lottery, and potentially win the jackpot, straight from your phone. Jackpocket makes it simple and fun.”
Jackpocket will also work closely with the Barstool team to continue to bring new content, activations and opportunities to win cash and Jackpocket credits to its fans.
The online lottery provider is also the exclusive partner of major US sports leagues such as the NHL, MLB and NFL.
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