Key points:
- Passport’s Lush loyalty platform provides casino operators the ability to drive player acquisition, engagement and retention
- The property also stated that Wild Edge rewards members will see new self-service features, virtual drawings and enrollment via the Lush and Mira platforms
Fortune Bay Casino in Minnesota announced that it has selected the Lush loyalty and rewards program from Passport Technology as well as the provider’s Mira player enrollment kiosks. The Lush platform will be used in the hopes of driving player acquisition, engagement and retention while also offering tier progression through gamification, customizable player promotions and new offerings.
“The Lush platform is going to be an incredible addition for our guest and players club team. We’re excited for our customers to experience the enhanced benefits of our upgraded players club,” Fortune Bay Director of Marketing Hannah Lehti said.
Fortune Bay Casino is owned and operated by the Bois Forte Band of Chippewa, which state that the two primary goals of the Tribe are to generate revenue to fund programs and services and build businesses that create employment opportunities for members.
"The Bois Forte Band of Chippewa have put so much into the Iron Range and have made a demonstrative impact to the lives of band members and the neighboring community,” Passport Technology CEO Diallo Gordon said.
“We are grateful to have Fortune Bay as a part of our loyalty family and are thankful for the opportunity to be a part of their Wild Edge transformation.”
Good to know: Downstream Casino Resort also selected Passport Technology’s programs on September 26
Passport Technology’s CRO, Jason King, spoke on further progression the company expects to make across the region, having said, "We will continue to be aggressive across the Midwest and Minnesota, specifically.
“Fortune Bay is an amazing property, and we are pleased to be a part of their customer journey.”
Fortune Bay’s Wild Edge rewards members will also see new self-service features, enhanced games library, hotel offers, virtual drawings and enrollment and reprint via Lush and Mira, according to the announcement.
