Paysafe partners with Colorado’s BetWildwood

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Online sportsbook will use technology to launch new affiliate program.

Payments technology provider Paysafe on Monday said it has signed a partnership agreement with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado.

The two parties said BetWildwood will integrate Paysafe’s unified payments technology.

In addition, Income Access, Paysafe’s marketing technology and services provider, will support the launch of a new BetWildwood affiliate program.

According to the Colorado Department of Revenue’s Division of Gaming, sportsbooks in Colorado collectively took $231m in wagers in November, the highest total to date. Paysafe said BetWildwood, along with other brands operating in the state, should look to leverage that momentum and use it as an opportunity to hone their acquisition and retention strategies.

BetWildwood, which launched in July 2020, uses race and sportsbook software from ISI Race & Sports. Through a single API integration with Paysafe’s unified platform, the sportsbook allows players to make deposits through a variety of payment methods, including credit or debit cards.

In addition to facilitating a broad range of payment options, Paysafe said its platform will further support BetWildwood with reporting and analytics tools to optimize payment acceptance as well as security functionality that ensures protection of player data.

Through its integration with Income Access, Paysafe said BetWildwood will have access to an affiliate marketing platform that is designed to support affiliate acquisition and retention efforts.

“We are thrilled to partner with BetWildwood to enhance the brand’s payment offering, as well as streamline depositing and withdrawal for players through our unified platform,” said Gregory Kirstein, director of business development for iGaming at Paysafe. “We are also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel.”  

Bill Stearns, president at ISI Ltd., added, “We look forward to the upcoming launch of our affiliate program with Income Access as it will support continuous growth and outreach to a more expansive customer base.”

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