The online casino comparison site, which launched in the UK in 2017, secured a licence from New Jersey’s Division of Gaming Enforcement (DGE), allowing it to enter the US market for the first time.
The New Jersey launch will allow players in the Golden State to use Bojoko to search for online gaming sites which meet their preferences, and all sites listed on the affiliate are licensed by the DGE.
Bojoko is also calling on New Jersey operators to create their own dedicated listing page on the site, and its launch in the state forms part of plans to enter further US states, such as Pennsylvania and Michigan.
Bojoko chief business officer Joonas Karhu said: “Ultimately, our mission is to help players find gambling sites quickly and easily and based on their own likes and preferences. Our model has proved to be hugely successful in the UK, Canada and Finland, and we believe it will appeal just as much to players in New Jersey and across the US.
“This really is a milestone moment for Bojoko and we are incredibly excited about leveraging the tremendous opportunities we believe the New Jersey and the wider US market have to offer.”
