Duffy’s Sports Grill named official game day partner of Hard Rock Bet
The multi-faceted partnership includes a variety of co-marketing elements with digital signage, web, CRM and social media opportunities.
Key Points
- The marketing collaboration will look to mix Duffy’s game day experience in the Florida area with Hard Rock Bet’s platform for content creation opportunities
- Hard Rock Bet currently stands as the state’s only legal sportsbook for residents
Hard Rock Bet has announced that Duffy’s Sports Grill in Palm Beach County, Florida is now an official game day partner of the operator, with the hopes of engaging local sports fans in the area.
The marketing collaboration will look to combine Duffy’s well-known presence in Florida with Hard Rock Bet’s platform for content creation opportunities, fan events and brand interactions.
“We are so proud to partner with Florida’s only legal sportsbook, Hard Rock Bet, and offer our MVPs special promotions when they dine with us. It truly is the perfect sports match-up between Florida’s largest family-owned restaurant chain and the most exciting sportsbook in the nation,” Duffy’s CEO Joe Webb said.
“For decades we have been known as the ultimate sports and dining destination with our eighty-plus TVs in each location, top quality food and two-for-one drinks all day every day. To be able to enhance our MVPs experience with this partnership with Hard Rock Bet is the equivalent of a game winning score.”
The multi-faceted partnership includes a variety of co-marketing elements with digital signage, web, CRM and social media opportunities along with on-site activations for premier sporting events.
Good to know: Hard Rock Bet and Games Global announced the second bespoke title launch between the two companies, Hard Rock Gold Blitz, exclusively for New Jersey residents on October 2
“With a communal sports atmosphere and the passionate fandom of its loyal MVPs, Duffy’s Sports Grill is a perfect complement to Hard Rock Bet,” Hard Rock Bet Head of Partnerships Nick Menas said.
“We’re excited to roll with Duffy’s Sports Grill as an official game day partner of Hard Rock Bet, and look forward to driving player engagement and loyalty at their 30 Florida locations.”
Duffy’s loyal customers, or MVPs, and those geolocated at Duffy’s Sports Grill locations will receive select invitations for exclusive promotions from Hard Rock Bet as well.
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