January 8, 2021 Sports Betting, Online, Land-Based

Jerome Bettis announced as BetRivers brand ambassador


Rush Street Interactive (RSI) has announced an exclusive content partnership with National Football League (NFL) legend Jerome Bettis.

The former Pittsburgh Steelers running back, who is widely considered one of Pittsburgh’s most iconic athletes, will form part of the online operator’s BetRivers.com “Bet with a Winner” campaign.

The partnership will see Bettis become an exclusive betting endorser for BetRivers, with “The Bus” serving as its brand ambassador and spokesperson, which includes engaging in promotions and events on its platforms.

Bettis, who helped the Steelers win Super Bowl XL and earned a spot on the Franchise’s All-Time Team, will also use his insight on the NFL with BetRivers on social media and other media platforms.

RSI president Richard Schwartz said: "No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field.

"We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com."

The partnership follows RSI completing its combination with special purpose acquisition company (SPAC) dMY Technology Group at the end of last month, and began trading on the New York Stock Exchange (NYSE) under the ticker symbol RSI after going public in the process.

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