nVenue to offer live betting markets through Sportradar’s Unified Odds Feed
The Feed provides sports betting data, simplified integration and data transmission to increase flexibility in trading.
- nVenue will be now be able to offers its live betting markets both in the US and internationally with the agreement
- The company also stated it believes there is “untapped potential” in live betting for US markets
nVenue and Sportradar have announced a new deal that will allow for nVenue to offer its live betting markets to operators and platforms in the US and internationally through Sportradar’s Unified Odds Feed.
“Our collaboration with Sportradar will enable operators and platforms to leverage our market-leading technology to shift the industry towards live betting as the majority share of betting on US sports,” nVenue COO Quinton Singleton said.
According to the announcement, in-play betting currently represents 30-40% of wagers in the US, with some analysts projecting $14.4bn of gross gaming revenue from live markets by 2030.
“Our expertise in ML/AI automation and sports betting provides global sportsbooks with the deepest set of markets for US sports with customizable margins and curated bet feeds,” nVenue Co-Founder and CEO Kelly Pracht said.
“The combination of nVenue’s advanced technology with Sportradar’s global reach will usher in a new era of live, in-play betting.”
Good to know: In July of 2024, Sportradar also partnered with Huddle to distribute its player-props and micro-betting products through the Unified Odds Feed
nVenue currently focuses on major US sports including MLB, NBA, NFL and NASCAR, but with what the company believes is “potential untapped opportunity” for live betting, additional sports are expected to be announced for 2025.
nVenue’s enterprise platform processes game and player data points in real-time to deliver consistent live betting markets to operators.
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