Hard Rock supports Breast Cancer Awareness with 25th annual Pinktober campaign
Since its inception, Hard Rock has raised over $12m for breast cancer research, including $1.3m raised in 2023.
In honor of Breast Cancer Awareness Month, Hard Rock International has announced the start of its 25th annual Pinktober campaign to fundraise through activations at properties around the world and online.
Through its Hard Rock Heals Foundation, the company is kicking off its campaign efforts with a $100,000 donation to the American Cancer Society to fund advocacy, research and patient-support initiatives, to ensure everyone has an opportunity to prevent, detect, treat and survive breast cancer.
Since Pinktober’s inception, Hard Rock has raised over $12m for breast cancer research, including $1.3m raised in 2023.
“For the past 25 years, Hard Rock has proudly supported researchers at incredible organizations across the globe working toward a cure for breast cancer,” Seminole Hard Rock Support Services SVP of People & Inclusion and Chief Diversity & Inclusion Officer Stephanie Piimauna said.
“Through the Hard Rock Heals Foundation, we’re honored to do our part and are deeply grateful to our partners, loyal guests and team members who help us make a meaningful impact in raising awareness and funds for this vital cause each year.”
Hard Rock International will also collaborate with global partners to present an auction of rare and exclusive items, running from October 1 through November 22. Items include a pair of Lionel Messi autographed cleats and signed Formula One racing gear.
In addition to a portion of proceeds from casino games, including poker, blackjack and slots, being donated to the Hard Rock Heals Foundation to support breast cancer awareness and research worldwide, through the Change For Change Program, gamers will be encouraged to donate change from redeemed gaming vouchers all month long to support American Cancer Society.
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