Scientific Games welcomes new partners to iLottery platform
This move further expands its SG Content Hub Partner Program.
Scientific Games has expanded its content for iLottery customer throughout the globe through The SG Content Hub Partner Program.
The company has deepened the program with the addition of Prague-based scratchboard creator Allodium Games and UK supplier Jelly Entertainment.
Scientific Games VP of Digital Games Steve Hickson took a moment to welcome the company’s new partners by saying, “Our digital content experts around the globe welcome Allodium Games and Jelly Entertainment to the SG Content Hub and its rapidly expanding roster of partner studios.
“Each of these new partners offer unique, exciting game experiences further increasing the variety of content available to our customers and their players.”
As part of the collaboration, both companies have committed to offering their iLottery content to Scientific Games’ delivery platform.
Allodium Games CEO Martin Boháč commented, “Our mission is to craft top-performing online scratchcards that captivate and retain players. We strongly focus on one thing only – to deliver the best possible online scratchcard games.
“With a new strategic partnership in place, we’re excited to bring over 100 of our games to a new audience. I am personally very excited about the possibilities this partnership will bring.”
Jelly Entertainment first launched its content three years ago.
Company CCO Salva Lima said the group is eager to work with Scientific Games to introduce new games to iLottery players.
Lima said, “We are very excited to be partnering with Scientific Games. It is an agreement that allows us to expand our reach to more players across various markets.
“Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe and westward as we look at the Americas.”
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