NetRefer G2E Preview: Believing in US potential

What is NetRefer looking to bring to G2E and showcase?

As an 18-year-strong affiliate marketing platform provider, we’re bringing our passion and experience to the growing and exciting US market. We’ve established ourselves in Europe as a leading platform provider to many top iGaming companies, from start-ups to enterprises, allowing them to track, reward, report and communicate with affiliates confidently. Now, we’re bringing our product, services and knowledge to the US, providing online gambling operators with a reputable, established and experienced alternative to the limited options currently available.

Numerous clients in our extensive portfolio have operations in Canada and have expressed their desire to expand operations in the US. We believe this market holds incredible potential and, by applying our tried and tested model, we are sure that exponential growth awaits many American online gambling operators and affiliates.

In terms of new technology, NetRefer will showcase our first-to-market AI solution for data analysis and platform assistance at G2E. This transformative tool harnesses the power of AI to provide operators with instant insights into their data. No other platform offers this and, after the technology received great acclaim in Europe with our existing clients, we’re sure the tech-savvy market in the US will also appreciate its gamechanging capabilities.

Is your approach going to differ here from other tradeshows you attend?

Many American operators and affiliates seek information on decisive factors that maximize market potential and avoid potential pitfalls in the US market. We therefore take on more of a consultation role, helping potential clients understand the complexities of affiliate marketing management in online gambling and how to build attractive programs and profiles.

We invite US online gambling operators to share their vision and discover how our platform can provide the necessary tools. With the US being a relatively young market in the regulation of online gambling, the great advantage is being able to offer our experience and specialized product offerings to ensure US operators are well-equipped and informed to realize their affiliate marketing vision. While each market is unique, our platform’s functionalities allow clients to track every trend and performance metric and then set up their affiliate marketing platform to the satisfaction of their players and affiliates.

Being a Malta-based company, what kind of inroads are you looking to make in the US?

We’ve recently signed our first client operating in the US and, a couple of months ago, we included Stake Colombia in our growing LatAm client portfolio. We’re also licensed in 18 states, so our intention is to continue marching forward after making significant steps into the US and LatAm markets. We’re looking to find clients who believe in the potential of the US market as much as we do. We wish to keep expanding our reach in the States by providing clients with a service and product that exceeds their expectations, and accompanies them on the road to success in affiliate marketing.

What is the best and most useful aspect of attending G2E?

G2E is the main meeting ground for the online gambling world in the US, held in the mecca of gambling, Las Vegas. Any iGaming operator or affiliate who is serious about capitalizing on the US market is in attendance, and they are our target audience. As we continue to grow our brand and meet potential leads, this is the perfect stage and audience for us to present our name and product offerings.

What is the one ideal outcome for you at G2E, if you could pick anything in the world?

Our ideal outcome at G2E is to provide online casino and sportsbook operators and their army of affiliates with an exceptional affiliate marketing platform tailored to their precise needs.

The outstanding work ethic of the US and its importance of providing exceptional service is well-recognized across the globe. Knowing that we share such values and that these attributes are the main ingredients of success in online gambling, we’re looking to build longlasting partnerships built on a shared desire for success and excellence. We hope to walk away from G2E recognized as the affiliate marketing platform provider that lives up to its company values: Clear, Fair, Trusted.

Tim Poole

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.