Zitro G2E Preview: Aiming to be the leader

What are you looking forward to most at G2E 2024?

I am most excited about the opportunity to showcase our latest innovations at G2E. This year, we will unveil new hardware and software, reflecting our commitment to cutting-edge technology and superior quality. G2E provides a unique platform to connect with customers from around the globe, allowing us to demonstrate our product lineup firsthand, gather valuable feedback, and build and strengthen relationships within the industry.

What products will Zitro be exhibiting at G2E this year?

The booth’s highlight will be the launch of our new Concept cabinet line, which will feature three distinct offerings: the Concept Prime, the Concept Prime J and the Concept Deluxe. These large form factor cabinets are designed to captivate slot players with their stunning visuals and immersive experiences. We will have 58 cabinets on display, featuring both our new Concept cabinet line and our existing Allure Glare cabinets. These will present 15 different families of games and numerous unique themes. Highlighted games include Wonder Dream, Triple Charm Journey and Legendary Sword, each with unique play mechanics that are sure to become player favorites on casino floors. We are confident our diverse and innovative offerings will attract significant attention and excitement at G2E.

Zitro opened a new office in Las Vegas last October. How important has this been for the business?

Opening our new office in Las Vegas last October has been crucial for our business. As our US headquarters, this office positions us strategically in the world’s gaming capital, enabling us to better serve our clients and partners. Our goal is to become a major supplier in the US. A presence in Las Vegas allows us to stay at the forefront of industry developments, foster closer relationships with key stakeholders and respond more effectively to market demands.

How much of a focus is there on the LatAm market at G2E, considering Zitro’s growing presence in the region?

G2E is the most relevant gaming show in the US and the leading international gaming exhibition. It attracts attendees from the US, Canada, Europe, Latin America and Asia. Given that Zitro is the leader in the Latin American market, we expect many customers from this region. Our booth will showcase all the successful products in Latin America and those poised for future success. Specifically, our focus for Latin America will be on products compatible with our WAP product line and Mega Lounge, as well as those expected to gain popularity in the future regulated Brazilian market.

Beyond G2E, what are some of Zitro’s aims?

Our goal remains steadfast: to be recognized as a global leader of top-tier products in the gaming industry. In the present scenario, Zitro is a prominent leader in Spain and every country in Latin America. We are actively pursuing growth opportunities in Europe, Asia, the USA and Canada, with the goal of establishing Zitro as a key supplier of gaming machines for operators.

Additionally, we are optimistic about the potential for land-based gaming in Brazil and are preparing to seize opportunities there. We also aim to position Zitro Digital as the preferred supplier for online casinos worldwide by strategically embracing the digital distribution of our games in jurisdictions where online gaming is regulated.

We are committed to supporting this growth by providing our organization with the necessary resources and tools. We believe long-term success is not solely measured by financial metrics but is built on fostering strong, enduring relationships with our employees, suppliers and customers.

Ciaran McLoughlin

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